Digital Blueprint: Define the path to an App or Website that delivers real-world results
Get a personalised digital blueprint, designed by the team behind NHS platforms with 500,000+ monthly active users, to help you increase engagement and deliver measurable outcomes in under 6 months.
Proven Across Leading Health & Pharma Organisations
100% Built for You, No Copy-Paste Frameworks
This isn’t some recycled generic method. We run the full process with your team and hand you a blueprint built from the ground up based on your product, your goals, and your users.
Grounded in real-world wins
This isn’t hypothetical. It’s the same system behind NHS platforms and tools acquired by Google.
User-Centred from Day One
No more building in a vacuum. You’ll know exactly what your audience needs before a single line of code is written.
Why Most Digital Tools in Healthcare Fail
Even smart teams with big budgets end up launching tools that barely get used.
Here’s why that keeps happening, and what it’s costing you.
Built Without Real User Insight
Most tools are created in a vacuum, without actually speaking to HCPs.
The result? Features no one wants, journeys that don’t make sense, and no engagement.
Design-First, Need-Last
Teams spend months perfecting the look, before even confirming the core need.
Beautiful sites that solve the wrong problem are still useless (and expensive).
Internal Confusion = Stalled Progress
Marketing, legal, and digital rarely start aligned.
You burn time, budget, and credibility trying to fix misalignment mid-project.
There’s a Better Way to Build Healthcare Tools
Forget strategy decks that sit on shelves.
Forget launching tools based on guesses.
The Digital Blueprint is a done-for-you system that gives you absolute clarity on what to build, why it matters, and how to make sure doctors actually use it.
It’s built on user research, not assumptions.
Designed around real-world needs.
And it’s the same approach we used to build Hark, a clinical tool that cut response times by 37% and was later acquired by Google DeepMind.
We run the full process for you, end to end.
From user interviews and brand vision to architecture, backlog, and a build-ready delivery plan.
No templates. No fluff.
Just a personalised blueprint designed to create engagement and deliver measurable outcomes.
What’s Included in Your Digital Blueprint
This isn’t just a strategy doc or pretty wireframe.
It’s everything your team needs to move from uncertainty to a build-ready product, delivered by us, not dumped on you.
1. Real User Insights
We talk directly to the people who’ll use your tool, so you’re building based on facts, not assumptions.
- HCP user interviews & analysis
- Behavioural needs mapped to product functions
- Engagement drivers clearly outlined
2. Clear Vision & Brand Direction
Align your team around a shared purpose that guides every decision.
- Brand and product vision statement
- Strategic naming options
- Early design concepts that reflect purpose and personality
3. Architecture & Functional Blueprint
Know exactly what to build, in what order, and how it fits together.
- Full product architecture and feature map
- Prioritised development backlog
- User journeys and key interaction flows
4. Team & Delivery Plan
Get a clear view of what resources you’ll need, and how to deploy them.
- Skills matrix (what roles you need to build this)
- Suggested resourcing model (in-house vs. partner)
- Cost model and delivery timeline
5. Stakeholder Alignment Kit
Make sure legal, marketing, and digital are on the same page from Day One.
- Internal alignment slides
- Decision log to reduce friction
- One clear source of truth
Everything is delivered in a build-ready pack, so you can brief your internal team or agency and move straight to development.
This is how you stop guessing, and start building tools doctors actually use.
It’s always a pleasure collaborating with such a competent and reliable technical team”
Darush Attar-Zadeh BPharmClinical Fellow Pharmacist, Co-Chair Taskforce for Lung Health Medicines Optimisation Working Group