How we helped a Comms team scale their Data Platform without starting over
They proved the value then hit a wall
This comms team had done what most struggle to do: They built a data platform that worked. People across the business used it. Campaigns improved. Trust grew.
But with success came pressure.
Dashboards Were Hand-Built and Fragile
Everything ran on manual logic, specific knowledge, and just-in-time fixes.
There was no scalability and every change introduced new risk.
Errors Had No Guardrails
There were no systems to catch issues before reports went live.
Trust from stakeholders was at risk with every mistake.
Time Was Spent Fixing, Not Advancing
The team was buried in dashboard patches, bug hunts, and ad-hoc requests with no room left for strategic or high-value work.
Why a smarter system was the way forward
The team didn’t need a new platform. They needed a way to stabilise what they’d built and scale its impact.
They needed:
A platform that runs without babysitting
Manual dashboards, fragile pipelines, and tribal knowledge made everything high-risk.
They needed a resilient, self-sustaining platform, one that didn’t break every time someone took a holiday.
A real foundation for Data Science and AI
Off-the-shelf tools and services couldn’t meet their ambition.
They needed structure and scalability to build advanced analytics and control how they applied AI/ML across comms.
Processes that build trust, Fast
Stakeholders needed answers, not delays.
The team needed workflows that let them respond quickly, give clear guidance, and act as true strategic advisors not just data responders.
Clarity on what to fix, and how
The team didn’t need to prove the value of their platform, they’d already done that.
What they needed was clarity.
- Clarity on what to prioritise.
- Clarity on what to change.
- Clarity on how to scale without compromising what already worked.
Over a few focused weeks, we met with stakeholders, mapped out the real friction points, and uncovered where the system could evolve.
The outcome was a clear, phased roadmap that helped them protect what was working, fix what wasn’t, and move forward with confidence.
A blueprint to stability
The Data Platform Audit delivered structure, clarity, and momentum.
Current vs Future State Mapping
A clear view of where they were, and what better looked like
Four-Dimensional Assessment
People, Process, Platform, and Product evaluated with growth in mind
Phased, Practical Recommendations
From shared code and automated QA to role separation and reusability frameworks
A Plan That Frees the Team
No more constant firefighting. They now had space to focus on value-adding, strategic work.
Every part of the audit was designed to maximise the impact of what they’d already built and remove the blockers that were holding them back.
We’re using data to understand our audiences and counsel our stakeholders on the right time to activate so we can maximise our opportunities”
Data Platform userComms team
The Payoff: From Reactive to Respected
By the end of the audit, the team had:
- Locked in the value they’d built
- Reduced risk and manual effort
- Created a path to strategic, data-led communications
And the recognition followed.
We also use data to identify where we’re doing well, provide context around what worked, and influence storytelling moving forward.”
Data Platform userComms team
They didn’t just fix the platform. They scaled the impact and took control of the future.
If you’re ready to do the same, we can show you how.
Related
Data Platform Audit
From firefighting and uncertainty to a platform that supports growth
This strategic Data Platform Audit gives you total clarity on what’s working, what’s in the way, and what to fix first so you can scale with confidence, not chaos.
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